A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
March 26, 2024 Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works There’s an abundance of conservative-leaning political posts, voices of support for Trump, railing against immigration and President Joe Biden. BY Associated Press Former President Donald Trump launched his social media platform, Truth Social, in early 2022, after he was … Continue reading Truth Social, Trump’s conservative social media platform, is now public. Here’s how it works
The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights. Nicola Agius on March 11, 2024 Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to … Continue reading Google Marketing Platform launches new API with enhanced capabilities
Conversational B2B marketing platform Drift will combine its AI powers with those of Salesloft. Kim Davis on February 13, 2024 Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B … Continue reading Drift acquired by sales engagement platform Salesloft
By Associated Press January 09, 2024 TikTok has restricted one tool researchers use to analyze popular videos, a move that follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war and a study that questioned whether the company was suppressing topics that don’t align with the … Continue reading TikTok is restricting a key tool used by researchers to assess content on its platform
Data Cloud Vector Database will bring together all business data, including unstructured data from emails and PDFs, to improve AI experience. Chris Wood on December 14, 2023 Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI … Continue reading Salesforce updates Einstein 1 Platform with unified business data
Mark Zuckerberg sells $185m of Meta stock Deanna Ritchie / Last Updated: Dec 6, 2023 Mark Zuckerberg offloaded Meta shares for the first time in two years, following an impressive 172% increase in the company’s stock value since 2021. The trust of Meta’s co-founder, along with organizations dedicated to his philanthropic and strategic interests, … Continue reading Meta platform thrives amid challenges
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities
Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control
