The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
Mark Zuckerberg says ‘f*ck that’ to closed platforms “Get me talking about closed platforms, and I get angry,” he said. karissa bell Tue, Jul 30, 2024 In his two decades running the company now known as Meta, Mark Zuckerberg has gone through many transformations. More recently, he’s been showing off a seemingly less filtered … Continue reading Mark Zuckerberg says ‘f*ck that’ to closed platforms
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms It appears to work with AXS, too. will shanklin Updated Mon, Jul 8, 2024 Ticketmaster Scalpers have used a security researcher’s findings to reverse-engineer “nontransferable” digital tickets from Ticketmaster and AXS, allowing transfers outside their apps. The workaround was revealed in a lawsuit … Continue reading Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms
June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms
April 19, 2024 Japanese doctors sue Google over false reviews to highlight the platform’s dangers The damages they are seeking are symbolic, about 23,000 yen ($150) per plaintiff. BY Associated Press A group of Japanese doctors has filed a civil lawsuit against U.S. search giant Google, demanding damages for what they claim are unpoliced derogatory and … Continue reading Japanese doctors sue Google over false reviews to highlight the platform’s dangers
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
