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Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. Christine Askew on February 7, 2025 Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — … Continue reading 6 B2B paid media platforms where you can advertise effectively
Google will let platforms and devices employees leave voluntarily prior to layoffs The company is offering them a severance package, but they only have until February 20 to sign up. mariella moon Sat, Feb 1, 2025 GLENN CHAPMAN via Getty Images Google has given US employees in the Platforms and Devices team … Continue reading Google will let platforms and devices employees leave voluntarily prior to layoffs
The tax would apply from January 1 to tech companies that earn more than AU$250 million ($160 million) a year in revenue from Australia. BY Associated Press The Australian government said Thursday it will tax large digital platforms and search engines unless they agree to share revenue with Australian news media organizations. The tax would apply … Continue reading Australia wants to tax Meta, Alphabet, and other platforms if they don’t pay for news
A new California bill would add warning labels to social media platforms AB 56 is inspired by a similar call for mental health warning labels from the US Surgeon General. ian carlos campbell Updated Tue, Dec 10, 2024 REUTERS / Reuters California Attorney General Rob Bonta and Assemblymember Rebecca Bauer-Kahan have proposed … Continue reading A new California bill would add warning labels to social media platforms
Unsure about your ABM platform’s value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. Scott Stedman on November 7, 2024 Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into … Continue reading Why B2B CMOs are frustrated with ABM platforms
The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
Mark Zuckerberg says ‘f*ck that’ to closed platforms “Get me talking about closed platforms, and I get angry,” he said. karissa bell Tue, Jul 30, 2024 In his two decades running the company now known as Meta, Mark Zuckerberg has gone through many transformations. More recently, he’s been showing off a seemingly less filtered … Continue reading Mark Zuckerberg says ‘f*ck that’ to closed platforms
July 10, 2024 Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds The gender pay gap is reversed in this one situation, a new study suggests. BY Chris Stokel-Walker Crowdfunding campaigns fronted by women reach their fundraising targets 20% faster than those promoted by men and couples, according to a new study. … Continue reading Female entrepreneurs can fundraise 20% faster than men on crowdfunding platforms, research finds
Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms It appears to work with AXS, too. will shanklin Updated Mon, Jul 8, 2024 Ticketmaster Scalpers have used a security researcher’s findings to reverse-engineer “nontransferable” digital tickets from Ticketmaster and AXS, allowing transfers outside their apps. The workaround was revealed in a lawsuit … Continue reading Hackers reverse-engineer Ticketmaster’s barcode system to unlock resales on other platforms
