Tag Archives: Platforms

How AI is making identity resolution platforms more effective

Identity Management

Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective →

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Mergers and Acquisitions

Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space.  There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate →

AI-powered features to look for in customer data platforms

Customer Data Platforms

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms →

Real-time customer data platforms: The promise and the reality

Customer Data Platforms

Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality →

Open-source customer data platforms: Can you unleash your data for less?

Customer Data Platforms

Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024  Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less? →

Identity resolution platforms and CDPs: Best of the Bot

Identity Management

See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot →

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble?

Facebook

Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? ValueWalk / Oct 26, 2023   It’s earnings season once again, and now it’s Big Tech’s turn to show what they did and didn’t achieve in the third quarter. Social media titans are in the spotlight today, with Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) showing some cracks in the … Continue reading Meta Platforms Mega-Lawsuit: Are All Social Media Companies in Trouble? →

Collaboration across people, processes, data and platforms: Successful customer journey operations

Customer Journey

The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences. Greg Kihlstrom on September 7, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Collaboration across people, processes, data and platforms: Successful customer journey operations →

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