Tag Archives: Platforms

The future of data management platforms in the era of CDPs

Data Management

With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs? Kim Davis on March 6, 2023 Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long … Continue reading The future of data management platforms in the era of CDPs →

Questions to ask about conversion optimization platforms

Conversion Optimization

Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms →

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market

Business Growth

AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market by Wayne Friedman , December 16, 2022 While advertising video-on-demand platforms (AVOD) are projected to rise 27% to $9.6 billion this year, according to MoffettNathanson Research, the digital TV-video segment is also feeling the effects of a drastically weaker scatter TV market. The … Continue reading AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market →

Digital experience platforms: 4 building blocks to success

Digital Experience

While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation. Theresa Forman on December 16, 2022 Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to … Continue reading Digital experience platforms: 4 building blocks to success →

Zoom is adding email and calendar features to take on other workspace platforms

Remote Communication Tools

Zoom is adding email and calendar features to take on other workspace platforms AI-powered upgrades are on the way to meetings too. K. Holt @krisholt   Zoom As expected, Zoom is looking to take on the likes of Microsoft 365 and Google Workspace in more areas than group video calls and chats. At its Zoomtopia … Continue reading Zoom is adding email and calendar features to take on other workspace platforms →

Brands Under-Using Some CTV Platforms, Content Genres

CTV Advertisement

Brands Under-Using Some CTV Platforms, Content Genres by Karlene Lukovitz  @KLmarketdaily, October 28, 2022 Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution platform AppsFlyer. The survey, conducted in August and September by Global Surveyz Research, spanned two … Continue reading Brands Under-Using Some CTV Platforms, Content Genres →

Stadia launch title ‘Gylt’ is heading to other platforms next year

Platform as a Service

Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt   Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year →

4 critical platforms to support customer journey orchestration: Getting started on CJO

Customer Journey

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO →

A new California law will require social media platforms to add more ‘protections’ for children

Social Media Regulations

Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe   Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children →

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