Tag Archives: Platforms

Ceros announces new integrations with sales enablment platforms

The interactive content platform will deliver creative directly to Highspot and Showpad. Kim Davis on May 6, 2022 Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. What Ceros does. Ceros offers a collaborative digital canvas for the … Continue reading Ceros announces new integrations with sales enablment platforms →

Demystifying the misconceptions of digital experience platforms

Digital Transformation

The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022 The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms →

Meta Platforms Opens Up the Doors for the Creation of Digital Assets

Digital Assets Management

Alejandro Arrieche Last updated: 13 April 2022 The parent company of the world’s largest social media platforms – Meta Platforms – appears to be getting ready to open up its doors for creators to start developing content and digital assets in its metaverse. According to an exclusive report from Reuters published (April 17, 2022), Meta … Continue reading Meta Platforms Opens Up the Doors for the Creation of Digital Assets →

Marketing Automation Software: Best Platforms for 2022

Marketing Automation

Krishi Chowdary Last updated: 1 April 2022 A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Having put all the routine tasks on autopilot, you will have more time to devote to the parts of your business that demand human discretion and creativity. Not only that, … Continue reading Marketing Automation Software: Best Platforms for 2022 →

Best Business Intelligence Platforms – Top BI Tools for 2022

Software Solutions

Jonathan Askew Last updated: 1 April 2022 One of the quickest and most efficient ways of improving the day-to-day running of your business is to use data to gain insights. Given the range of data that you can track through various tools, there are numerous ways in which a business can improve and ultimately, save … Continue reading Best Business Intelligence Platforms – Top BI Tools for 2022 →

Justice Department Backs Antitrust Bill Targeting Large Tech Platforms

Legal Battles

Justice Department Backs Antitrust Bill Targeting Large Tech Platforms by Wendy Davis @wendyndavis, March 29, 2022 The Justice Department is backing an antitrust bill that would prohibit the largest tech companies from favoring their own products or services. “The Department views the rise of dominant platforms as presenting a threat to open markets and competition, … Continue reading Justice Department Backs Antitrust Bill Targeting Large Tech Platforms →

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Advertisement Industry

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms →

Best SMS Marketing Software : Top SMS Marketing Platforms for 2022

SMS Marketing

Aneeca Younas Last updated: 18 March 2022 Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and services to customers. But how do you know which software to pick? With dozens of high-quality SMS marketing software platforms available in 2022, you can design, send and … Continue reading Best SMS Marketing Software : Top SMS Marketing Platforms for 2022 →

Best Affiliate Marketing Programs : Highest Paying Affiliate Marketing Platforms 2022

Affiliate Marketing

Aneeca Younas Last updated: 11 March 2022 Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. … Continue reading Best Affiliate Marketing Programs : Highest Paying Affiliate Marketing Platforms 2022 →

16 marketing automation platforms your organization should consider

Marketing Automation

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider →