Ellen Huxtable — April 25, 2019 Follow @abiztweet — April 25, 2019 How about them Cubs? Business leadership can be exhausting. So take a break, and indulge and reflect on glorious memories of our National Pastime. It’s springtime in Chicagoland, and thoughts, at least on the north side, again turn toward the perpetual saga of … Continue reading Play Ball! Business Leadership Lessons from Baseball
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along
Personal Branding Blog — December 6, 2018 — December 6, 2018 Meetings are forums and events where perceptions are built and broken. Every meeting is different – even regularly occurring and frequent ones. Sometimes they are predictable and standard operating procedures, sometimes they are promising yet tense. Considering how much time we spend in meetings, … Continue reading What Role Do You Play In Meetings?
The new feature being tested conflicts with the digital well-being initiative behind Instagram’s ‘You’re All Caught Up’ feature launched last month. Amy Gesenhues on August 21, 2018 Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will … Continue reading Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
George Beall — February 22, 2018 Follow @GeorgePBeall — February 22, 2018 Influencer marketing is an increasingly significant part of any modern companies’ social media strategy. Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content. While some influencers are celebrities, many are simply everyday people who are … Continue reading Snapchat Makes a Play for Influencers: What Brands Need to Know
Kelly Haddock — July 14, 2017 — July 14, 2017 Just what is an influencer and why are they so important for your business? Well. People with the power to influence others through social or traditional media can be crucial for the success of your organization. They speak to your customers, your prospects and your … Continue reading Want to Influence Your Influencers? Play Nice.
Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
