by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
Len AprilNovember 7, 2015 MSP programs thrive on partnership, not partisanship The latest Contingent Workforce Strategies Summit in Dallas was a bustling affair, filled with strategy sessions, innovative discourse and ideas to shape the evolution of modern employment. Yet amid the fresh perspectives and forward-looking prospects of the staffing industry, one old and challenging topic … Continue reading MSPs and Hiring Managers: Learning to Play Well Together
Kate BoyceNovember 1, 2015 Whether you’re an MD that likes them or loathes them, websites are here to stay – and the good news is they can be a very valuable tool when it comes to lead generation. Visiting a company’s website to check out its products, services and credentials is now very much the … Continue reading What Role Can a Website Play in Today’s B2B Lead Generation?
Robert ErichOctober 15, 2015 Everybody likes to be rewarded. Parents treat cleanup time as a game of scavenger hunt for their kids. Teachers often give gold stars or classroom currency to students for good behavior. Mary Poppins famously sang, “just a spoonful of sugar helps the medicine go down.” This is gamification–making the ordinary or … Continue reading Let’s Play! How Gamification Can Improve Employee Engagement
A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience. Erik Bratt on September 2, 2015 Do your marketing vendors play well with each other? If they were on a playground together, … Continue reading Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
Preetam KaushikAugust 19, 2015 It feels good to be in the Ivy League, doesn’t it? And it feels even good to be the top olive in one of them universities, right? Just as the early bird gets the worm, sites that are up there in the first few ranks, get the customers. The search ranking … Continue reading Do Search Engines Really Play Hard To Get?
Creativity and technology don’t need to be at odds with one another. Columnist Mary Wallace explains why the two must work together to deliver the best marketing results. Mary Wallace on July 21, 2015 My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club. He now … Continue reading Technology And Creativity Must Play Nice Together In The Marketing Sandbox
Chuck Martin, (June 02, 2015) Mobile consumers can’t seem to get enough of apps. Worldwide app downloads grew and revenue grew even faster, at least for Android phones, based on the latest tracking study. App downloads on Google Play grew 30% from the previous quarter, according to the report from … Continue reading Google Play Downloads Grow 30%; Revenue Up 40%
Brian BasilicoApril 14, 2015 Do you know who my favorite coach was? It was my dad! He spent a lot of time coaching all of us at baseball, softball, and swimming. When I was a kid I used to have to shop at the husky section of Robert Hall to get clothes. I was the … Continue reading Put Me In COACH… I’m Ready To Play.. Today!
Business.comMarch 13, 2015 Gamification is a current buzzword in business management. Despite the popularity of the concept, not many managers actually know how and when to use it order to achieve their goals. And gamification can help them in a lot of ways; it motivates and engages people, changes their behaviors, helps to develop specific … Continue reading When Work Becomes Play: Gamification in the Workplace
