The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
Playable Offers Shutterstock Videos For Email Campaigns by Ray Schultz , February 21, 2020 Playable, a specialist in video email marketing, has formed an API integration with Shutterstock Inc. to make millions of royalty-free stock videos available for use in email campaigns. The arrangement will help brands “improve the engagement and impact of those campaigns … Continue reading Playable Offers Shutterstock Videos For Email Campaigns
by Sagi Niri, Op-Ed Contributor, October 19, 2016 In advertising, every day we need to ask ourselves what is going to capture the attention of our target customers. It’s getting harder and harder to engage users with the standard ad formats. Sure, audio ads are making a comeback, and 2016 was declared unequivocally the year … Continue reading The Power Of Playable Ads
