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Brands can take advantage of contextual strategies and CTV to fuel their holiday push. Chris Wood on September 13, 2024 The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two major-party candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend … Continue reading 2024 elections playbook works for brands too
May 25, 2024 3 tips for new managers to develop their personal leadership playbook Alexa von Tobel learned in business school that If you can understand all of your colleagues’ strengths, you can capture them and push them further—making you and your team stronger and more productive. BY Alexa von Tobel Developing management skills and continuing … Continue reading 3 tips for new managers to develop their personal leadership playbook
May 22, 2024 E.l.f. Beauty has a playbook for nonstop growth The beauty brand has grown sales for 21 consecutive quarters, thanks to its savvy approach to reaching customers. BY Yasmin Gagne E.l.f. Beauty, the conglomerate behind E.l.f. Cosmetics, Keys Soulcare, Well People, and Naturium is on the rise. The company delivered more than $1 billion … Continue reading E.l.f. Beauty has a playbook for nonstop growth
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. Jessica Hawthorne-Castro on April 19, 2024 Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific … Continue reading Advertising in local markets: A playbook for success
Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks
How to successfully navigate the ongoing changes in the privacy-first era. BlueConic on July 19, 2022 Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect … Continue reading The third-party data deprecation playbook
Did We Forget to Give Teams a Remote Working Playbook? Calendar / 06 May 2022 Imagine you’re a new employee at a time when many people are starting their careers remotely. Where is the remote work playbook? Are employees ready for remote work routines? How do they feel about their remote working routines? Maybe you … Continue reading Did We Forget to Give Teams a Remote Working Playbook?
