Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. Steve Petersen on June 10, 2024 Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not … Continue reading Big players vs. niche specialists: Choosing your martech vendors
Meta and IBM form open-source alliance to counter big AI players NASA, Intel, Yale University and more related bodies are involved. Sarah Fielding Tue, Dec 5, 2023 AI development and concerns about its safety continue to grow at a rapid pace with little regulation in place. The latest industry-based solution to this comes courtesy of … Continue reading Meta and IBM form open-source alliance to counter big AI players
By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. Vikas Gulati on February 18, 2019 As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to … Continue reading What the big UA players will be doing (more of) in 2019
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
by Eyal Katz July 14, 2016 Follow @eyalk100July 14, 2016 If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. On YouTube alone, users view approximately four billion videos per day. Extend the … Continue reading The Top 7 Flash & HTML5 Video Players for Ad Monetization
by Markus Linder March 29, 2016 Follow @markuslinderMarch 29, 2016 In a world full of choice and choice overload, consumers need guidance in deciding what to buy. If you want to get them off the fence, and to the checkout, you need a way to intelligently reduce the choices they’re exposed to. As with everything … Continue reading Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload
by Paul Keijzer March 1, 2016 Follow @Paul_KeijzerMarch 1, 2016 As we comfortably get into 2016 we see that many HR and Leadership topics such as employee engagement remain the same as the past few years. It remains a strong defining factor for successful companies and the underlying tone of keeping people involved at all … Continue reading Different Players in Employee Engagement [Infographic]
Patrick TheanJuly 24, 2015 Every month, whether or not you’ve made your numbers, you have to cut checks. I’m sure you’ve all heard the term ROI, return on investment, but what about Return on Payroll? If payroll is your greatest investment, shouldn’t you have a strategy in place to increase your return? How can you … Continue reading Finding And Developing “A Players”
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
