As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. Chris Wood on March 27, 2024 Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption … Continue reading How marketers are investing in games: IAB PlayFronts
