by Jon Last, , Op-Ed Contributor, (April 13, 2016) And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the room, that absent the deployment of extremely pricey and extensively controlled experiments … Continue reading A Plea for Making Resonance The Top KPI In Sports Marketing ROO Measurement →