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Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. Kath Pay on May 15, 2024 When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If … Continue reading Why you should track your email’s long tail to measure success (plus a case study)
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Geoff Crain on April 1, 2024 Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting … Continue reading Privacy plus personalization: The new frontier of digital advertising
Everything you need to know about Amazon Prime Day 2023 Valentina Palladino @valentinalucia This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities … Continue reading Amazon’s Echo Dot is down to $28, plus the rest of this week’s best tech deals
Nathan Ingraham One thing you can definitely say about Amazon’s Kindle: It’s not the kind of device you need to upgrade often, even if you’re an avid reader. I’ve been using the same one since late 2015, and it’s still going strong. But Amazon caught my attention with the 5th-generation Paperwhite. For the first time … Continue reading Amazon’s Kindle Paperwhite falls back to $100, plus the rest of the week’s best tech deals
Data can only steer you right if you apply analytics to understand what it’s trying to tell you. William Terdoslavich on April 6, 2023 In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” … Continue reading Data plus analytics is the route to the truth
Cherlynn Low @cherlynnlow I wasn’t expecting Apple, of all companies, to deliver the most competitively priced smartwatch you can buy in 2022. But with Apple shaving $30 off the cost, the new Watch SE is arguably the most compelling wearable on the market. For $150 less than the new Series 8, this year’s Watch SE … Continue reading The Apple Watch SE drops to its lowest price yet, plus the rest of the week’s best tech deals
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. Kath Pay on January 23, 2023 As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns … Continue reading Why and how to use loss aversion in email marketing (plus 4 examples)
The best budget robot vacuums for 2022Don’t spend a fortune on an autonomous dirt sucker. V. Palladino @valentinalucia Are robot vacuums worth it? What to look for in a budget robot vacuum Best overall: iRobot Roomba 694 Runner up: Shark Ion RV765 Best bang for your buck: Anker Eufy RoboVac 11S We all … Continue reading iRobot’s Roomba 694 is on sale for $199, plus the rest of the week’s best tech deals
Chris Christoff October 31, 2021 If you’re in the marketing field, you must have definitely come across the term ‘growth hack.’ Growth hacking isn’t really a very old concept. The term was first coined by Sean Ellis in 2010. And ever since then, it has been widely used by marketers, entrepreneurs, and startups. So what … Continue reading What Is Growth Hacking? (Plus 3 Ways to Master It)
Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
