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By David Lidsky January 21, 2023 Logan Bartlett has something he wants me to see. On an unseasonably warm New York day in mid-November, Bartlett, managing director at the venture firm Redpoint and podcast host, pulls out his phone at the start our alfresco lunch to walk me through a spreadsheet he built. It’s … Continue reading Logan Bartlett’s reluctant journey to tech podcast stardom
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
YouTube Launches Podcast Page For U.S. Users by Colin Kirkland , August 22, 2022 Despite the lack of any formal announcement, YouTube has launched its own podcast page, according to 9to5Google. U.S. consumers are now able to see popular podcast channels, episodes, playlists, categories and recommended shows alongside the site’s existing Explorer page. Podcasting may … Continue reading YouTube Launches Podcast Page For U.S. Users
Podcast Consumption Rebounds After Q1 Dip Among Young Listeners by Ray Schultz , July 22, 2022 Publishers who offer podcasts should be relieved. Daily podcast consumption has recovered from a dip earlier in the year, at least among young listeners, according to Edison Research’s latest Share of Ear audio listening diary survey analysis. The survey is conducted … Continue reading Podcast Consumption Rebounds After Q1 Dip Among Young Listeners
53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021 by Karlene Lukovitz @KLmarketdaily, January 28, 2022 U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to new data from MediaRadar. Spending rose by 46% year-over-year in Q2, and 31% YoY in Q3 (chart above). Vertical categories showing double-digit growth … Continue reading U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy. Kim Davis on January 28, 2022 According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $ 160 million, making a total of $ … Continue reading Podcast advertising spend surged in 2021
Tom Whatley August 13, 2021 When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. But it’s not … Continue reading How to Get Sponsorships for Your Business, Book or Podcast
Marie Turner April 28, 2021 In this article we look at why podcasts should play an integral role in your content marketing strategy, plus a 10-step guide to nailing your podcast SEO. Demand for podcast content is growing every year with a noticeable peak in the UK coinciding with our first lockdown during the months … Continue reading 10-Step Guide to Podcast SEO
