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Marie Turner April 28, 2021 In this article we look at why podcasts should play an integral role in your content marketing strategy, plus a 10-step guide to nailing your podcast SEO. Demand for podcast content is growing every year with a noticeable peak in the UK coinciding with our first lockdown during the months … Continue reading 10-Step Guide to Podcast SEO
Plus, how to spot a Salesforce admin Kim Davis on March 8, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Podcast strategies, Google reactions: Monday’s daily brief
If you’re betting big on webinars or podcasts, make sure you can add value first Ryan Phelan on March 5, 2021 at 1:32 pm I miss conferences…a lot. Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss … Continue reading How a podcast can add value to your marketing
Carrie Morgan June 23, 2020 In 2018, businesses spent $ 497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $ 1 billion. So, podcasting is clearly big business. But what about if you don’t have the money to spend on advertising on … Continue reading How I Launched My Business Podcast (With No Experience!)
Pam Moore — March 24, 2020 What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the … Continue reading 15 Hot Digital Marketing Trends for 2020 [Video + Podcast]
Pam Moore — March 13, 2020 Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk … Continue reading How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns. George Nguyen on July 31, 2019 Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture the attention of the … Continue reading Your quick-start guide to podcast advertising
The service polls 30,000 respondents for genre preferences, listening and purchasing behavior. George Nguyen on July 11, 2019 Marketing research firm Nielsen has launched a service to provide podcasting networks with insights on their audiences such as genre preferences and purchasing habits. The data comes from Nielsen’s biannual podcast survey of 30,000 respondents. How it … Continue reading New Nielsen service offers podcast audience insights for advertising
Study reported that 78 percent of listeners say they don’t mind podcast ads. George Nguyen on April 29, 2019 Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 … Continue reading Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
