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It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior
Garry Grant — August 9, 2019 Follow @seoinc — August 9, 2019 Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t … Continue reading Your Podcasts are Now Searchable in Google
Brittany Yost — January 4, 2019 — January 4, 2019 When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, … Continue reading Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy
Syed Balkhi — November 1, 2018 Follow @SyedBalkhi — November 1, 2018 Podcasts are the hot new media format. In 2006, only 22 percent of the adult population in the U.S. were aware of the phrase “podcasting”, but this figure rose to 60 percent by 2017 and it’s only getting bigger. You might be thinking … Continue reading How to Turn Your Blog Posts into Audio Podcasts (And Why You Should)
Kevin Goldberg — April 24, 2017 Follow @Kevin_Goldberg— April 24, 2017 What’s interesting about the podcast/advertiser relation, at least in my opinion, is it’s relatively harmonious compared with other content/ad partnerships. When the possibility of skipping through commercials on TV was possible people rejoiced in the streets; People hate magazines for their ads; Billboards are … Continue reading Why Every B2C Company Should Advertise on Podcasts [Infographic]
by Brandon Leibowitz Follow @seooptimizersSeptember 11, 2016 As an industry professional, you don’t need us to tell you that the web is in a constant state of evolution, nor does it take a genius to work out that if you’re to continue to flourish in this ever-changing climate, it pays to keep well informed of … Continue reading Top 5 Web Design Podcasts You Must Listen to in 2016
by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)
by John Nemo December 3, 2015 Follow @JohnNemoPRDecember 3, 2015 LinkedIn is done kidding around. The world’s largest professionally themed social network recently made what could be a game-changing upgrade to its publishing platform. Here’s the scoop: You can now directly embed Tweets, Podcasts, Polls, Charts, Vines, Videos, Presentations and much more directly inside a LinkedIn … Continue reading How To Embed Podcasts, Tweets and More on LinkedIn!
David DrummondAugust 27, 2015 You don’t need us to tell you podcasts are popular. The rise of quality, in-depth content and the technology to support convenient listening has over the past 18 months driven their popularity sky-high. And with this popularity comes an excellent opportunity for brands to communicate to a large audience in a … Continue reading Plug Into Podcasts for Recruitment Marketing
Though the format itself is still relatively young, podcasts have quickly become one of the most popular forms of entertainment. Podcasts are popular in part because anyone can easily and inexpensively start a show that has the potential to reach anyone in the world. But not all podcasts are created equal. Popular ones can have … Continue reading How To Get Interviewed on Popular Podcasts
