Tag Archives: Podcasts

Google’s new Podcasts Manager tool offers deeper data on listener behavior

It’s one step closer to the podcast analytics advertisers have been waiting for. George Nguyen on May 5, 2020 Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday. Podcasts Manager’s audience retention dashboard. Source: Google. … Continue reading Google’s new Podcasts Manager tool offers deeper data on listener behavior

Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

Brittany Yost — January 4, 2019 — January 4, 2019 When you think of digital marketing platforms, are podcasts one of the avenues that come to mind? I would guess the answer is no. Too often, podcasts are overlooked in digital marketing strategies in favor of blogging or social media platforms such as Facebook, LinkedIn, … Continue reading Listen Up: 4 Reasons To Make Podcasts Part Of Your Digital Marketing Strategy

Why Every B2C Company Should Advertise on Podcasts [Infographic]

Kevin Goldberg — April 24, 2017 Follow @Kevin_Goldberg— April 24, 2017 What’s interesting about the podcast/advertiser relation, at least in my opinion, is it’s relatively harmonious compared with other content/ad partnerships. When the possibility of skipping through commercials on TV was possible people rejoiced in the streets; People hate magazines for their ads; Billboards are … Continue reading Why Every B2C Company Should Advertise on Podcasts [Infographic]

The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)

by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)

How To Embed Podcasts, Tweets and More on LinkedIn!

by John Nemo December 3, 2015 Follow @JohnNemoPRDecember 3, 2015 LinkedIn is done kidding around. The world’s largest professionally themed social network recently made what could be a game-changing upgrade to its publishing platform. Here’s the scoop: You can now directly embed Tweets, Podcasts, Polls, Charts, Vines, Videos, Presentations and much more directly inside a LinkedIn … Continue reading How To Embed Podcasts, Tweets and More on LinkedIn!