Tag Archives: pointing

3 prevailing themes pointing to a martech reset

There’s a low-key reset transpiring across multiple enterprise stacks. Here’s how martech leaders can respond. Tony Byrne on June 12, 2023 I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue … Continue reading 3 prevailing themes pointing to a martech reset