Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. Kath Pay on June 6, 2024 We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do … Continue reading Optimizing your email program: Finding sweet spots and tipping points
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
How Implementing No-Code Automation Eliminates Employees Pain Points Vivek Goel / Aug 12, 2023 The power of automation is essential in today’s ever-changing corporate landscape. Automation has become a critical tool in nearly every industry because it enables organizations to streamline complex operations, enhance productivity, and cut costs. The rise of no-code platforms, which … Continue reading How Implementing No-Code Automation Eliminates Employees Pain Points
By Yasmin Gagne July 19, 2023 On July 19, the five-year-old Israeli company Oddity, which aims to use AI technology to create personalized beauty products, went public on Nasdaq. The company, which owns viral makeup brand Il Makiage and hair and skincare brand SpoiledChild, previously raised $130 million from investors, including L Catterton, the … Continue reading Oddity CEO: How 40 million users, one billion data points, and AI are why investors excited for IPO
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them
Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising
How to Create an NFT Marketplace for your Business – Key Points Linda John / 21 Sep 2022 At present, the NFT business is taking off to great heights in no time. Non-fungible tokens are creating an immense level of traction in the digital space for everyone; from investors to small-time buyers, everyone is … Continue reading How to Create an NFT Marketplace for your Business – Key Points
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks. Stacey Ackerman on August 11, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the second of our 6 Key Practices: Story Points. … Continue reading Getting Started with the Agile Marketing Navigator: Story Points
Secret Recession Indicator Points to a Massive Stock Market Rebound InvestorPlace / 12 Jul 2022 A recession is already priced in, and what comes next is a big stock rally where the entire market tends to roar 15- to 25%. The Recession Buy Indicator broadly states that the best time to buy stocks in … Continue reading Secret Recession Indicator Points to a Massive Stock Market Rebound
