Tag Archives: Points

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making →

Predictions for 2022: Workplace, Tech, and ESG Points

Workplace Evolution

Predictions for 2022: Workplace, Tech, and ESG Points Calendar / 29 Apr 2022 If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We … Continue reading Predictions for 2022: Workplace, Tech, and ESG Points →

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider

Marketing Guide

How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider →

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?

Video Advertisement

Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? →

7 Key Points for Successfully Selling Your Business

Selling Business

Mark Hartsell December 6, 2020 How to optimize price and get a deal done Selling your business is a major consideration, especially after many years of long hours and hard work. Your business is most likely your highest valued asset in terms of dollars and retirement. Valuations are currently extremely high, but not likely to … Continue reading 7 Key Points for Successfully Selling Your Business →

Story Points – Love Them or Leave Them?

Storytelling

Anthony Mersino November 28, 2020 I was teaching an introductory agile training course last week and noticed that many of the students got confused about story points. Taking a step back, I can appreciate their confusion about how story points work. I personally like story points and find them helpful, especially for new teams. A … Continue reading Story Points – Love Them or Leave Them? →

11 Ways You Can Increase Profitability With Minimal Pain Points

Profitability Improvement

Jake Rheude July 27, 2020 When faced with the prospect of increasing profitability, many companies are at a loss. Oftentimes, the only surefire way involves painful cuts. Cutting corners on quality of materials or laying off staff happen more than most C-level executives would probably care to admit. With a little bit of creativity, there … Continue reading 11 Ways You Can Increase Profitability With Minimal Pain Points →

When Story Points Aren’t Enough…

Storytelling

Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough… →

Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points

eCommerce Mistakes

Dhaval Sarvaiya — August 28, 2019 Follow @dhaval1sarvaiya — August 28, 2019 “Of all things painful, I chose running an eCommerce business.” said a friend of mine whose online shoe store just stepped into the first year answer, which in my opinion is the best one to this statement. “Running an eCommerce business is definitely … Continue reading Tech Solutions That Can Tackle Your Pressing eCommerce Pain Points →