Tag Archives: Points

14 Common Ecommerce Pain Points Currently Reducing Your Business Efficiency and ROI

John CostelloOctober 17, 2015 Online businesses migrating from on-premise or custom ecommerce solutions to SaaS platforms are saving hundreds of thousands of dollars on go-to-market and maintenance costs. These savings are then reinvested in attracting net new customers, building strong loyalty and customer lifetime value, and ultimately creating a brand that resonates with your target … Continue reading 14 Common Ecommerce Pain Points Currently Reducing Your Business Efficiency and ROI

Manage People, Not Data Points: Managing Across Generational Labels

Jamie NicholOctober 15, 2015 Yes, Millennials now represent the majority of the workforce. And yes, Millennials bring with them a unique set of work expectations. While it’s important (and necessary) that employers understand the different work styles of the generational groups, let’s not forget that teams often consist of a generational mixed bag, and further, … Continue reading Manage People, Not Data Points: Managing Across Generational Labels

Social Media Management Pain Points And How You Can Deal With Them

By Jessica Davis September 17th, 2015 Social media platforms offer entrepreneurs and marketers a great opportunity to boost their business and marketing capabilities by allowing them to connect directly with their audience. And yet, despite all the social media marketing tips and tricks that are freely available on the Internet, you may find it difficult … Continue reading Social Media Management Pain Points And How You Can Deal With Them

Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers

If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection … Continue reading Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers

What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter

Marie AlonsoFebruary 13, 2015 Everyone in business has them at one time or another. Pain Points. When it comes to business technology, pain points can be vast. Usually, you realize you have a pain point when something is not working properly, or you have a process that is turning increasingly time consuming and costly. Pain … Continue reading What’s Your Pain: 5 Reasons To Share Your Business Technology Pain Points On Twitter