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The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. Constantine von Hoffman on December 3, 2024 The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive … Continue reading AI is poised to disrupt the world of martech vendors and users
Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform
The Department of Justice sues Google over antitrust concerns Google is accused of “unlawfully maintaining monopolies” around search and search-related advertising. N. Summers @nisummers Jim Young / Reuters We all knew it was coming. Today, the US government’s Department of Justice filed an antitrust lawsuit against Google. The company, which is a part of … Continue reading US Justice Department is reportedly poised to sue Google over its digital ad dominance
By Connie Lin April 14, 2022 Silicon Valley oracle Andreessen Horowitz on Thursday released its annual list of 100 fastest-growing consumer marketplaces (i.e. any platform that connects buyers with sellers), which ranked private companies by metrics like web traffic and credit card revenue. In a repeat of last year, grocery delivery startup Instacart … Continue reading These are the winner-take-all startups poised to dominate their markets
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations. Lindsay DiLemmo on March 3, 2022 The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $ 32 billion by the end of 2025, scaling nearly 50 … Continue reading Why the business automation market is poised to explode
Nina Fountain December 19, 2021 Key people in your workplace are ready to leave because of a poor Workplace Experience. Hybrid work has created a lot of friction in the workplace. Because the best employees can go where they please, they could easily choose to leave for an employer who will offer a better Workplace … Continue reading Your Best Employees Are Probably Poised to Leave. This Is Why.
Joe Arduini — October 21, 2019 Whether it’s Siri, Google Assistant, or Amazon Echo, voice assistants are everywhere and ready to be at your service. In fact, Gartner predicts that 30% of web browsing will be done with no screen at all by 2020, making voice search the future. While the rise of voice technology … Continue reading Voice Search is Poised to Change the SEO Game — Here’s How
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018 With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend
by Alexandra Levit April 14, 2016 Follow @alevitApril 14, 2016 A new book by McKinsey and Company outlines four major forces that will transform the world of the mid 21st century. A disruptive force is one that causes a major change in the fabric of an industry or society. Consulting firm McKinsey and Company believes … Continue reading 4 Disruptive Forces Poised to Change Your Business
