Parker Davis — March 21, 2017 Follow @answer1— March 21, 2017 Unless you were living under a rock this past summer, you saw the massive success of the Pokémon GO app. People everywhere were roaming the streets, catching virtual Pokémon, and raving about the app. There were over 500 million downloads, along with over $ … Continue reading What You Can Learn from the Success of Pokémon Go
by Austin Iuliano Follow @austiniulianoOctober 2, 2016 PokemonGO is more than a global phenomenon or a new trend. It is an absolute wrecking force for local marketing. Business have seen a massive uptick due to a simple game. Geeks, gamers, and recluses are all running around in the real world spending money. This begs the … Continue reading How Pokemon GO is Affecting Social and SEO
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
by Jaime Nacach Follow @bloominariAugust 24, 2016 Pokémon GO is more than just a trend. It’s a marketing phenomenon. The wild success of this augmented reality (AR) game is a tribute to the importance of putting consumers’ needs first and staying on top of current crazes. Today, many businesses are capitalizing on the Pokémon GO … Continue reading 3 Ways Your Business Can Benefit from Pokémon GO’s Incredible Success
by Kirsten Tanner Follow @kirstygirlAugust 18, 2016 For a budding entrepreneur inspiration can be found almost anywhere with the number of start-ups gaining traction, the oftentimes stupid ideas on Shark Tank getting air time and actual credit and of course the huge success stories that can be seen everyone, none more so than Pokémon Go. … Continue reading What Entrepreneurs Can Learn From Pokemon Go
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features. Jason Warnock on August 16, 2016 Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented … Continue reading What Pokémon Go can teach us about email marketing
by Craig Bloem Follow @craigbloemAugust 5, 2016 The Pokémon Go app has become a huge sensation in just a few short days. It has more daily active users than Twitter and 2x the engagement of Snapchat. This, however, is not just a game – it is the new go-to marketing tool for small and local … Continue reading How to Promote Your Business on Pokemon Go in 3 Easy Steps
by Julia Blake Follow @JulieBLKAugust 5, 2016 Pokemons are in and out, there and everywhere… I can’t remember the same worldwide madness about a toy since probably the 1990s when every teenager had a Tamagotchi. Remember, hah? That was crazy how children took care about the inanimate creatures that needed to be feed and pay … Continue reading Build Your Own Pokemon Go Marketing Strategy [Real Example]
by Abby KellyAugust 9, 2016 Pokémon Go – a recently released augmented reality (AR) game from Niantic Labs, in partnership with Nintendo and The Pokémon Company, based on the popular video games and trading card franchise – has taken the nation by storm. Not yet familiar? Well, the game combines GPS and smartphone camera technology … Continue reading How Your Small Business Can Capitalize on the Pokémon Go Craze
August 3, 2016 Whether you love it, hate it, or have claimed a gym with your 1600 CP-level Vaporeon (in which case, I’ve got a Snorlax with your name on it), you can’t escape Pokemon Go. For the uninitiated: Pokemon Go is an augmented reality game that uses the GPS in your mobile device to … Continue reading 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business
