Tag Archives: policy

Facebook News Feed Changes: Why You Don’t Need A New Strategy

Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy

Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business

Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business

6 Reasons Why You Need a Mailing and Data Governance Policy

Jeff Coveney — June 21, 2017 Follow @RevEngineMarket — June 21, 2017 One word…BORING. We are marketers that want to talk about marketing results and revenue impact. Who wants to talk about email policies and data governance? That’s a fast way to get the crowd yawning at the quarterly executive meeting. The key is to … Continue reading 6 Reasons Why You Need a Mailing and Data Governance Policy