Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
August 14, 2024 CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows That said, the majority of workers would rather not talk about politics in the workplace. BY Michael Grothaus We’re less than three months away from Election Day in America, which is shaping up to be one of the most … Continue reading CEO’s politics a deal-breaker for 40% of Gen Z and millennial employees, study shows
June 26, 2024 Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics The foundation doesn’t comment on specific donors or donations, but its reported grants reveal its clients include some of the wealthiest and most powerful people in Silicon Valley. BY Associated Press Nicole Taylor has an insider’s view of philanthropic trends from … Continue reading Silicon Valley Community Foundation CEO talks about tech philanthropy’s role in politics
The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
Brands Get Pulled Into Politics by Aaron Paquette , Columnist, May 12, 2022 Last week’s leak of the Supreme Court decision overturning Roe v. Wade sent shock waves across the country, creating profound ramifications for consumers and businesses alike. Suddenly, staying neutral in the “culture wars” is no longer an option for brands increasingly called … Continue reading Brands Get Pulled Into Politics
By Next Big Idea Club April 06, 2022 Laura Shin is a crypto journalist, host of the Unchained podcast, and former senior editor at Forbes. Below, she shares five key insights from her new book, The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze. Listen to the audio version—read by Laura herself—in … Continue reading 5 insights about cryptocurrency to help you understand the power, politics, and personalities
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store by Ray Schultz , Columnist, December 29, 2020 National brands trying to segment their email lists might look again at one of those tried-and-true variables from direct mail: geography. A new study by Esquire Advertising found that in-store shopping surged in some states … Continue reading The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store
Paul Keijzer — September 3, 2019 Follow @Paul_Keijzer — September 3, 2019 Politics occur on every level of human existence. Any time there are two or more people in a space together, in any context, politics can and do exist. Similarly, politics are bound to occur in every workplace – because humans are naturally political. … Continue reading This is How Great Leaders Deal with Office Politics
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale
