Wendy Marx November 25, 2021 You may have heard of brand messaging and positioning for products — but what do you do when you’re trying to sell your services as a coach or consultant? Positioning and messaging still play an important role. How? Let’s look at why positioning and messaging for coaches and consultants is … Continue reading How to Grow with Positioning and Messaging for Coaches and Consultants
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
Bud Hennekes — June 15, 2020 You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. You feel great about your team, and it’s obvious to your customers that you care. Yet, despite your best efforts, your competition gets all the buzz, and you struggle to stand out. Should you change … Continue reading Nailing Product Positioning (With Examples)
Dave Pributsky — April 3, 2019 Follow @daveprib — April 3, 2019 Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with … Continue reading Don’t Hug Just Any Tree: Positioning Your Company Behind the Right Causes
Tobin Lehman — December 19, 2018 Follow @gonewnorth — December 19, 2018 Lalmch / Pixabay There are plenty of ways to come up with pricing. One of the best (and most overlooked) is to use pricing as a position in the marketplace. Typical Pricing Thinking For many businesses, the typical way of creating pricing harkens … Continue reading Pricing is Positioning
Bob Apollo — October 9, 2018 Follow @bobapollo — October 9, 2018 stevepb / Pixabay In complex B2B sales environments – particularly ones that involve multiple stakeholders and lengthy and often complicated buying journeys – it’s unwise to rush to propose your solution the moment a prospective customer acknowledges or implies that they may have … Continue reading 8 Steps to Positioning Your Strategic Business Value
Aashish Sharma — June 5, 2018 Follow @ineedseo— June 5, 2018 If you are looking to improve the visibility of your brand both online and in the minds of your consumers, you should bet on positioning strategies that allow you to differentiate yourself from your competitors. With the right positioning on the internet, you will … Continue reading Positioning Strategies to Improve the Visibility of Your Business
Mary Planding — August 25, 2017 — August 25, 2017 Fotoworkshop4You / Pixabay Recently we’ve been working with some businesses that have been struggling with growth. Only it’s not the trouble you think it is — business is actually good. The trouble is whether they’re growing the “right way” for their business. Many business owners … Continue reading How Positioning Your Brand Keeps Your Business Focused and On Track
Bob Apollo — May 6, 2017 Follow @bobapollo— May 6, 2017 When it comes to positioning (and getting your message across), most B2B sales organisations face either a crowded or a barren landscape. If you’re in an established market, you need to find a way of standing out from a crowd of competitors, many … Continue reading The Essence of Successful Positioning
Richard Ruff — December 9, 2016 Follow @saleshorizons— December 9, 2016 Negotiation Strategy There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In the end, however, the ability to craft and execute a thoughtful and creative plan for the negotiation is a bottom line for … Continue reading Negotiation Strategy – Positioning the Glass as Half Full
