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Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem. Lydia Jorden on August 15, 2016 Pokémon Go, the hit new augmented reality game for mobile, has increased foot … Continue reading Using popular culture to drive local positioning
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success. Lydia Jorden on May 23, 2016 As SEOs, we know having the right content, in the right place, at the right time, can work to elevate search positioning and increase a local business’s conversions. … Continue reading 4 effective local positioning strategies you’re overlooking
Jeff CharlesAugust 23, 2015 It just happened again. Someone asked you about your business and once again, you didn’t have a compelling answer for them. You quickly tried to remember your “elevator pitch” that you’d practiced for hours in front of the mirror, but it didn’t work. The best you could do was just stammer … Continue reading 5 Effective Positioning Techniques for the Non-Salesy Entrepreneur
Matthew MacQuarrie December 9, 2014 One of the toughest things for an entrepreneur to learn is that you can’t control everything; sometimes, you just have to make the most of the situation that’s given to you, to position yourself to succeed or at least to maximize your odds of success. As an entrepreneur, you … Continue reading Positioning Yourself for a Big Win
Engine optimization positioning search, or more commonly “Search Engine Optimization”, is the study and the practice of making your own particular web pages jump to the top of search engine results specific to certain phrases. Let me explain this in simpler terms so you can fully understand what I’m talking about: Let’s say you have … Continue reading Engine Optimization Positioning Search
