By Isis Wu November 28, 2023 In our constantly evolving business landscape, the concept of brand purpose has emerged as a potent catalyst for positive change. It transcends mere profitability and delves into the core essence of why a brand exists, what values it upholds, and what societal impact it aspires to create. I’ve … Continue reading How brand purpose can drive positive change
Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023 Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Positive Grid’s Spark amp helps you learn and jam to your favorite songs Marc DeAngelis Guitar amps are getting more connected and more flexible. Boss’ latest Katana offerings simulates 10 different amp models and 60 effects. While Yamaha’s THR line features a rechargeable battery and wireless connectivity. Positive Grid is taking things even further. Its … Continue reading Positive Grid unveils ultra-portable Spark Go enhanced guitar amp
By Tamara Myles January 12, 2023 As someone who studies human thriving, productivity has always interested me. Humans are wired for it—we crave new challenges and opportunities to pursue our passions. But as a positive psychology researcher, my definition of productivity has never been about doing more in less time. Instead, I see productivity … Continue reading How to make any job more meaningful, according to a positive psychology researcher
By Michael Grothaus July 29, 2022 If you’re an investor in tech stocks, this week has been rocky—and that rockiness continued on from the week prior, too. Until (August 12, 2022) it seemed as if most tech stocks were doomed. A brief recap: Snap (SNAP): Last Thursday, the Snapchat maker missed on EPS and … Continue reading Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note
What Does it Take to Turn a Positive ROI in PPC Advertising? Timothy Carter / 08 Feb 2022 The concept of pay-per-click (PPC) advertising is deceptively simple. First, you sign up for the services of a given platform, you identify a few distinguishing characteristics of your target audience in your ideal keywords, then you … Continue reading What Does it Take to Turn a Positive ROI in PPC Advertising?
Dmitri Lepikhov December 28, 2021 Outsourcing is a global economic driver. With business process outsourcing estimated to hit $ 113 billion revenue in 2021 — a number close to the net worth of Bill Gates — outsourcing helps 59% of businesses of all industries and sizes facilitate organizational processes. Deloitte’s 2020 Global Outsourcing Survey further … Continue reading 4 Ways to Turn Outsourcing Into a Positive Experience
Young Entrepreneur Council September 7, 2021 Earning a glowing recommendation from a happy customer is one of the highest compliments for many businesses. This positive word-of-mouth not only affirms that they’ve made their customer happy, but it also means they’ll potentially gain some new customers as well. But what used to exist strictly as an … Continue reading Digital Marketers: 10 Ways to Drive More Positive Word-of-Mouth
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
