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Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses. Adam Dorfman on October 5, 2016 For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing … Continue reading Don’t let your business play possum with local search
by Eric SealOctober 1, 2016 A significant local algorithm update occurred on September 1, 2016 that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local 3 pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for … Continue reading Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
