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October 16, 2024 Want more engagement on your social media post? Look at the color complexity Color complexity is similar to colorfulness, but it’s not quite the same. BY The Conversation If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say … Continue reading Want more engagement on your social media post? Look at the color complexity
You can now include 20 images in a single Instagram post Bring on the photo dumps! anna washenko Fri, Aug 9, 2024 SOPA Images via Getty Images Good news, oversharers: Instagram has doubled the number of photos and videos users can share in a carousel post. A representative for the social media … Continue reading You can now include 20 images in a single Instagram post
June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your ‘career expertise’ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee
March 21, 2024 What you should and shouldn’t post on LinkedIn after your layoff Experts say you should be strategic about posting about your layoff. Here’s what to know. BY Hillary Hoffower The worst case scenario has happened—you’ve become part of the layoffs sweeping tech, media, and countless other industries. If your first impulse is to … Continue reading What you should and shouldn’t post on LinkedIn after your layoff
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. Nicola Agius on March 15, 2024 LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded … Continue reading LinkedIn now allows brands to sponsor any organic post
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal. Kim Davis on August 30, 2023 Just a week ago, Angie Judge, CEO of Dexibit, a platform that provides data and analytics for visitor attractions, lit a fire on LinkedIn. She had canceled a SaaS subscription the … Continue reading Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Post From The Future: AI Comes To Cannes by Maarten Albarda , June 23, 2023 It was a beautiful sunny solstice, June 21, 2035. Cannes was in full swing, both virtually and in reality. Nike’s AI media department won the Best Media Strategy and Execution category. Its actual Media Performance and Delivery Vice President of … Continue reading Post From The Future: AI Comes To Cannes
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
By Clint Rainey January 31, 2022 New York City will soon require companies to list the salary range when advertising a new job opening—the most sweeping law yet in the growing trend toward greater workplace pay transparency. The rule, which became law after Mayor Eric Adams declined to veto it, will go into effect … Continue reading Note to job seekers: Companies may be required to post a salary range in your area
Theodora Stanciu December 11, 2021 It’s the most wonderful time of the year! Christmas is the season of joy, of gift-giving, and of families united. While this may be true for all of us, for marketers and SMM specialists, Christmas is also the perfect time to perfect their campaign ideas. During Christmas, social media opens … Continue reading How to Write the Perfect Christmas Post [Infographic]
