Tag Archives: PostCookie

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Cookieless Targeting

Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more. Ken Zachmann on March 11, 2024 Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company … Continue reading Google’s cookie deprecation: An essential marketing playbook for the post-cookie era →

MiQ announces post-cookie programmatic package

Programmatic

The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering. Kim Davis on April 4, 2022 MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded … Continue reading MiQ announces post-cookie programmatic package →

Random Posts on