Noa Eshed February 5, 2021 Writing for B2B audiences is a tricky gig. Getting people to like it? Even trickier. The shift from brand to customer-centric content went largely unnoticed by many content creators who still rely on the same old tactics. Writing a catchy title, organizing the content in a way that makes it … Continue reading How to Write Blog Posts That Build Trust in 2021
David Hunter December 31, 2020 Fully optimize your Google My Business listing to boost local search using post best practices Posting to your Google My Business page is key for local search engine optimization. By using all of the Google My Business (GMB) features — which include posts (formatted similarly to a social media feed) … Continue reading Google My Business Posts: Take Your Small Business Marketing a Step Further
Pam Aungst December 26, 2020 Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO … Continue reading How to Optimize Blog Posts for SEO
James Potter December 9, 2020 Many people are unsure what they should say and how they should act on LinkedIn so I thought I would share some suggestions. Think about the posts on LinkedIn being the same as when you interact with people in real life in a business setting like a networking event, conference … Continue reading What Should I Say on Update Posts on LinkedIn?
Chris Christoff November 10, 2020 Starting a blog is easy. But creating content that converts is not as easy as you think. Sometimes you know your keywords, write a great post after some thorough research, double-check your grammar, and have an amazing featured image for your post. Yet, after you hit the big fat Publish … Continue reading 4 Easy Ways to Write Effective Blog Posts That Convert
Jason Davis August 12, 2020 Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention. If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s … Continue reading How to Optimize Your LinkedIn Posts Using Video
Syed Balkhi July 8, 2020 Adding images, graphs, and charts can boost engagement of your blog posts by 94%. Do you want to know how to add them to your website? Depending on your goal for including the information, there are many WordPress plugins and tools you can use to create graphs, charts, tables, and … Continue reading 5 Easy Ways to Add More Data to Your Blog Posts
Karen Repoli June 18, 2020 Search Engine Optimization(SEO) is one of the things that many entrepreneurs don’t understand and tend to push to the back burner. But it’s something that every business owner needs to do if you want to be certain your website is effective. Implementing good SEO practices will increase the amount of … Continue reading How to Easily Optimize Your Blog Posts to Increase Targeted Traffic
Amanda Murray — June 5, 2020 First introduced in 2016, Google Posts are information cards that appear on the Google search results page for local businesses, via the Google My Business knowledge panel. Google Posts rose to further prominence when the failed social networking platform Google Plus was put to pasture in 2019, but many … Continue reading 5 Smart Ways to Use Google Posts
Lacy Boggs — March 9, 2020 As I spoke, her eyes got wider and wider in amazement and disbelief. “You can do that?” she said in an awed whisper. “But isn’t that like… cheating?” “Not at all,” I responded with a bit of a forced smile. “Loads of businesses hire a writer to help them … Continue reading The Elephant in the Room: You Don’t Have to Write Your Own Blog Posts
