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Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. Melissa Reeve on February 20, 2025 AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing … Continue reading How to unlock the true potential of AI with adaptive structure
Workers United, which has a bargaining delegation that represents workers at 525 Starbucks stores in the U.S., said the coffee giant has yet to bring a comprehensive economic package to the table. BY Reuters The workers’ union representing more than 10,000 Starbucks baristas said they have authorized a potential strike, ahead of this year’s final round … Continue reading Starbucks union authorizes a potential strike ahead of talks
September 28, 2024 3 ways to unlock your potential at work You have the opportunity to take the wheel in your career. It starts with believing that you can. BY Sandy Rubinstein Throughout my career as a founder and CEO, I’ve always prioritized mentoring and advising young professionals, providing them with the tools they need to … Continue reading 3 ways to unlock your potential at work
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. Mark Ogne on August 7, 2024 As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. … Continue reading Unlocking AI’s potential in B2B marketing
A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. Laura Knebusch on June 18, 2024 The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, … Continue reading How Georgia-Pacific seeks to leverage AI to its full marketing potential
Google Project Astra hands-on: Full of potential, but it’s going to be a while The move to multi-modal AI is going to be multi-year endeavor. sam rutherford · karissa bell Wed, May 15, 2024 Photo by Sam Rutherford/Engadget At I/O 2024, Google’s teaser for Project Astra gave us a glimpse at where AI assistants … Continue reading Google Project Astra hands-on: Full of potential, but it’s going to be a while
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. RJ Licata on April 26, 2024 As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. … Continue reading What can a potential U.S. TikTok ban teach marketers?
Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer
HTTP/2 rapid reset flaw exposes web traffic to potential attacks Maxwell William / Oct 14, 2023 A recently discovered flaw in the HTTP/2 protocol, which underpins a significant portion of web traffic, has raised concerns among cybersecurity experts. The vulnerability, known as the “rapid reset flaw,” could potentially expose users to a range of … Continue reading HTTP/2 rapid reset flaw exposes web traffic to potential attacks
EU seeks feedback on potential regulation of Microsoft and Apple services Radek Zielinski / Oct 10, 2023 The European Union is actively investigating whether several key services from tech giants Microsoft and Apple should fall under the bloc’s new Digital Markets Act (DMA), which aims to increase competition in the digital sector. According to … Continue reading EU seeks feedback on potential regulation of Microsoft and Apple services
