June 10, 2024 Why harnessing the power of generative AI begins with search As business leaders look for ways to optimize this game-changing technology in the future, they’re beginning to understand what’s possible today BY FastCo Works During the past year and a half, generative AI (GAI) has embedded itself in the fabric of everyday life. … Continue reading Why harnessing the power of generative AI begins with search
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. Sabina Pons on May 13, 2024 Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, … Continue reading Unlocking growth: The power of user communities for B2B SaaS companies
April 25, 2024 The transformative power of career exploration in shaping the Gen Z identity Put yourself on a sustainable career path, aligned with your values and vision, with these tips from the author of ‘The Emotionally Intelligent Teen.’ BY Melanie McNally Navigating a new work environment can be challenging. You’re just starting your career and … Continue reading The transformative power of career exploration in shaping the Gen Z identity
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
Leverage metadata across your DAM to improve content organization and build trust in your organization’s digital content ecosystem. John Horodyski on April 9, 2024 Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, … Continue reading The power of metadata: An introduction for DAM users
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. Hana Jacover on April 3, 2024 Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our energy levels, mood and cognitive abilities throughout the day. This article … Continue reading Marketing’s inner game: Unlocking the power of natural productivity cycles
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities. Chris Wood on March 1, 2024 National retailer Sur La Table draws customers to physical locations with cooking classes and a wide selection of high-end kitchenware to shop. Now, the company’s customer experience is similarly optimized online with a new AI … Continue reading How Sur La Table uses AI to power customer experience
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire. Page One Power on February 6, 2024 Jon and Zach Ball in 2011 What does it take to build a $ 10 million agency? Let’s break it down. A $ 10 million agency generates an average of … Continue reading How to build a $10 million SEO agency by Page One Power
By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
