Tag Archives: Power

Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power

Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power by Laurie Sullivan @lauriesullivan, June 1, 2023 Microsoft needs additional ways to tap Nvidia’s graphic processing units (GPUs), as demand continues to grow for processing power and cloud infrastructure that can run generative artificial intelligence (GAI) models. The Redmond, Washington-based company seems to have found … Continue reading Microsoft Inks Deal With Nvidia-Backed CoreWeave For AI Computing Power →

3 ways to maximize the power of reception marketing

Marketing Trends

Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing →

Why the power of brands is getting more tribal

Marketing Innovation

By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal →

Automation and AI: The power to build true digital experiences

Automation

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences →

How AI could power advertising’s next creative revolution

Advertisement Industry

By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution →

Boost’s e-bike conversion kit offers elegant and discreet power

Electric Bicycle

Boost’s e-bike conversion kit offers elegant and discreet power Daniel Cooper @danielwcooper There are a number of e-bike conversion kits on the market, all offering ways to electrify your existing wheels. Boost has emerged as an option with a more elegant and easier way of doing things than some of its rivals. Rather … Continue reading Boost’s e-bike conversion kit offers elegant and discreet power →

Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?

TikTok Marketing

By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban? →

The power of programmatic advertising

Programmatic Advertisement

In this webinar, learn how you can target audiences at the right time and at the right cost. Cynthia Ramsaran on March 16, 2023 at 4:38 pm | Reading time: 1 minute With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides … Continue reading The power of programmatic advertising →

Girls Who Code’s CEO on the radical power of joyful activism

Racism Politics

By Jenna Abdou March 11, 2023 When Tarika Barrett, PhD, was pivoting Girls Who Code’s (GWC) programs to online learning during the pandemic, she heard a story that became a guiding light for her team. Karina Popovich, a GWC alum, created Makers for COVID-19, a global coalition 3D printing up to 22,000 … Continue reading Girls Who Code’s CEO on the radical power of joyful activism →

MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity

Social Media Impact

By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity →