Tag Archives: Powerhouse

How to transform your website into a continuous marketing powerhouse

Website Marketing Strategy

Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. Venkatraman Kannan on July 26, 2024     A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels … Continue reading How to transform your website into a continuous marketing powerhouse →

Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Summer Marketing

Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024   Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse →

Human + machine = marketing powerhouse: How AI empowers the marketing generalist

Machine Learning

OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. Jim Ewel on May 9, 2024   AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI … Continue reading Human + machine = marketing powerhouse: How AI empowers the marketing generalist →

How to Turn Your Website into a Lead-Generating Powerhouse

Leads Generation

Justin Herring — January 24, 2020 Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from … Continue reading How to Turn Your Website into a Lead-Generating Powerhouse →

How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition

Talent Hiring

Bob Van Rossum — February 12, 2019 Follow @BobVR — February 12, 2019 Find the marketing talent you need to position your company for growth CMOs have successfully worked to build relationships with their C-suite peers and break down organizational silos in recent years. From IT to sales to finance, marketing plays a big role … Continue reading How Marketing and HR Can Team Up and Become a Powerhouse for Talent Acquisition →

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

Leads Generation

Jessica Mehring — July 1, 2017 Follow @horizonpeak — July 1, 2017 The days of boring lead-capture forms and irritating questions from sales reps are over. An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging … Continue reading 21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse →

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