Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. Alicia Arnold on June 3, 2024 Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in … Continue reading Unlocking customer loyalty: 5 core motivations powering personalized marketing
How IoT & Analytics are Powering Modern Shipping Logistics Yash Mehta / Last Updated: Nov 15, 2023 Physical infrastructure is not the only driver of your ecommerce shipment anymore; data is an equally powerful navigator overhauling the logistics game. The rapid adoption of IoT technology is leading to an exponential surge in data. Concurrently, … Continue reading How IoT & Analytics are Powering Modern Shipping Logistics
Paula Chiocchi January 18, 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about … Continue reading Top 5 Data Trends Powering Digital Marketing Growth in 2021
Alex Gutman — July 20, 2017 Follow @Cooladata — July 20, 2017 “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be … Continue reading Powering the Shopper Experience via Behavioral Insights
by Bryan Kramer July 4, 2016 Follow @bryankramerJuly 4, 2016 Being human means we need to laugh at ourselves online sometimes. Laughter is the point where we all find the most commonality—because we’re happy together. Humor creates moments in time when we just sit and think, and it takes our minds off of things that … Continue reading Powering Business With Humor
