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May 11, 2024 Practical optimism can be learned. A psychiatrist explains how and why your well-being depends on it Dr. Varna spent the past 20 years studying how we can all benefit from the wellspring of optimism and reap its benefits, even if you are the glass-half-empty-type. BY Next Big Idea Club Dr. Sue Varma is … Continue reading Practical optimism can be learned. A psychiatrist explains how and why your well-being depends on it
Discover real-world approaches to adapt your marketing, from leveraging AI chatbots to content repurposing and upskilling teams. Stephanie Miller on March 7, 2024 The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges … Continue reading 5 practical marketing tactics to accommodate new technologies and AI
By Aytekin Tank February 07, 2024 Growing up in Turkey, I had a summer job at a bustling restaurant in Ankara. One year, the manager almost worked us to the bone. Our schedules were brutal and inflexible, the manager never hired extra hands when we needed them, and the entire staff was burned out … Continue reading These 3 practical questions can help prevent worker burnout
By Lydia Dishman January 07, 2024 It’s only been a few days since the new year began and many people are feeling that special sort of deflated that comes after the festive holiday season and the zeal to stick with resolutions. For those of us in the Northern Hemisphere, it’s also not helping that … Continue reading A practical guide to finding motivation and new meaning in your work
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
The key to a successful generative AI project is for the end user to have a clear expectation for the final output. Richard Wheaton on June 2, 2023 We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology … Continue reading The pitfalls and practical realities of using generative AI in your analytics workflow
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects. Gene De Libero on March 20, 2023 Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help … Continue reading How to choose the right martech partner: 6 practical tips
3 Practical Ways To Market To Moms During a Recession by Maria Bailey , Columnist, August 8, 2022 Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new … Continue reading 3 Practical Ways To Market To Moms During a Recession
10 Practical Ways to Maximize Your After-Work Time Calendar / 01 Jul 2022 After? ?work, you probably want a relaxing, stress-free night. And that makes sense. Planning activities like reading or meditating can help relieve stress when things get tough at work. In addition, you can use this time to expand your knowledge or develop your … Continue reading 10 Practical Ways to Maximize Your After-Work Time
