Rick Goodman — March 23, 2019 Follow @DrRickGoodman — March 23, 2019 You’ve probably heard the expression before that some people are just born leaders. While I do think some of us are born with an instinct for commanding attention and providing direction, that doesn’t mean leadership boils down to pure genetics. In fact, I … Continue reading 7 Practical Ways to Improve Your Leadership Skills
Delia Tugui — February 7, 2019 — February 7, 2019 As more and more talented professionals switch from a 9-to-5 job to working remotely, finding skilled, trustworthy freelancers will increasingly become a convoluted subject both for small businesses and large companies. This article will walk you through a straightforward process that will help you find … Continue reading How to Find and Hire the Best Freelancers for Your Business: 5 Practical Steps
Darleen DeRosa — January 26, 2019 Follow @onpoint_llc — January 26, 2019 nastya_gepp / Pixabay Virtual teams are becoming more common with each passing year. In 2017, a little over 50 percent of professionals reported working remotely at least half of the week. From teams leveraging global resources to organizations using remote work as an … Continue reading 3 Practical Tips for Working With a Virtual Team Leader
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Jacob Baadsgaard on February 2, 2018 Do you want to improve your paid search campaigns? There are a lot of paid search metrics, … Continue reading What the ROAS? A practical guide to improving return on ad spend
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition. Jose Cebrian on December 20, 2017 The revolution in customer relationship marketing (CRM) continues with an exponential increase in the points of data available to leverage for marketing. Data … Continue reading Practical advice for planning a CRM marketing stack upgrade
Dmitry Dragilev — December 8, 2017 — December 8, 2017 There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should … Continue reading How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands
By Mandy Pennington November 28th, 2017 It’s a beautiful thing when you find a marketing strategy that people want more of. Every day, we’re shown thousands of advertising messages, most of which we’re blind to. But believe it or not, 43% of people want to see more video content from marketers – a key statistic … Continue reading Practical Tips For Integrating Video Into Your Marketing
George Shipley — November 20, 2017 — November 20, 2017 We need video. And lots of it. It’s something we hear all the time. Video has become such a central way of engaging with audiences, that brands require more and more of it. And for businesses with large product lines, whether its a portfolio of … Continue reading Producing Video En Masse – 4 Practical Tips
Alan Rita — November 6, 2017 Earlier this year, futurist and tech billionaire Elon Musk ruffled the internet when he declared that we should be more worried about artificial intelligence than we are about a North Korean invasion. Even though the idea of an AI-controlled world is somewhat far-fetched for many of us, there’s a … Continue reading 4 Practical Ways to Prepare Your Small Business for an Evolving Fintech Playground
Greetje den Holder — July 7, 2017 Follow @GdenHolder — July 7, 2017 As an entrepreneur, you probably do have a basic understanding of user experience (UX): yes, users must have a good experience; otherwise, they will not buy from you. Entrepreneurs usually also know that this has something to do with their website. Indeed, … Continue reading The Practical Basics of UX for the Interested Entrepreneur
