by Ezra Chasser February 29, 2016 Follow @echasserFebruary 29, 2016 Last week, Facebook rolled out Reactions globally, allowing users on both desktop and mobile to choose from five additional emotional reactions (Love, Haha, Wow, Sad, Angry) along with the traditional Like. Facebook Insights break down engagements by Reaction. As you can see from this post … Continue reading Facebook Reactions: Practical Applications for Small Businesses
by Jessica Lunk February 29, 2016 Follow @jessicalunkFebruary 29, 2016 If you have a business, you have a website – that’s a given. But is your website doing its job? A good website design is optimized to convert as many visitors into customers as possible. While there is no one silver bullet to conversion optimization, … Continue reading 9 Practical Ways to Boost Website Conversion
by Dorien Morin-van Dam February 3, 2016February 3, 2016 Social Media Marketing 101 One of the very first questions I ask new clients during our social media strategic planning session is this one: “What other, traditional, marketing do you have in place right now?” Often I have to prod them with questions like Do you … Continue reading 11 Practical Tips To Integrate Social Media with Traditional Marketing
by Lacy Boggs January 18, 2016 Follow @blogspiration42January 18, 2016 There are lots of lists of business blog ideas out there. I’ve done one before, myself. But I realized there was something missing from those ubiquitous lists: WHEN are you supposed to use each kind of post? I suppose, if you’re just out trolling the … Continue reading 201 Practical Business Blog Ideas You can Write and When to Use Them
by Dorien Morin-van Dam January 6, 2016January 6, 2016 Is Being Polite on Social Media Important? You go ahead and answer that one for me! I bet you do know the answer, right? It’s… “It depends” As a business owner: If you are connected to business leaders in your community, following social media etiquette rules … Continue reading 3 Practical Social Media Etiquette Rules To Never Forget
by Omri Yacubovich November 22, 2015 Follow @Omri_YacubovichNovember 22, 2015 The lucrative holiday shopping season will be upon us soon, and for many online retailers it’s the difference between an okay fiscal year and a fantastic one. This year is shaping up to be the biggest since 2011, with sales expected to reach nearly $ 900 … Continue reading Practical E-Commerce Marketing Tips for Holiday Shopping Season Success
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Daniel MatteiOctober 24, 2015 No matter what changes come in the near future, people will still go online to look for the things they need. The only difference is that as time passes, more people are doing this using various mobile devices. If you want to stay competitive, you need to be able to look … Continue reading SEO in 2016: Practical Steps for Your Business to Take
Sebastian BosOctober 19, 2015 Becoming a manager for the first time and finding yourself newly responsible for the successes and failures of a team of people will arguably be one of the most terrifying periods in your professional life. You’ll have been promoted because of the quality of your performances at a more junior level, … Continue reading 11 Practical Tips for New Managers
Jess HallSeptember 29, 2015 If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th. Nathan Fielder, the comedian behind the mockumentary-style show, tells us that he graduated from one of Canada’s top business schools … Continue reading 7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”
