Tag Archives: Practice

Does Tracking Lead To Hacking? Study Scores Email Practice

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice →

Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2

Business Process

Alan Hart — September 2, 2017 — September 2, 2017 In the first installment of this article, I wrote: If every iteration of the budget requires many hours or even days of work to recompile the budget and its derived forecasted reports and financial statements, you are not practicing Lean Budgeting! Here’s why: If your … Continue reading Do You Practice Lean Processes? How About Lean Accounting and Finance? – Part 2 →

3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing

Email Marketing

James Glover — August 31, 2017 Follow @coherentpath — August 31, 2017 Tumisu / Pixabay More than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double, according to Internet … Continue reading 3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing →

Make Review Cultivation A Core Business Practice

Reviews

Make Review Cultivation A Core Business Practice by Aaron Baar, Staff Writer, March 28, 2017 Managing a business is not an easy task. There are a million other things you could be doing: managing inventory, managing staff, managing everything, really. Cultivating customer reviews is probably very low on the list. But it shouldn’t be. “People … Continue reading Make Review Cultivation A Core Business Practice →

6 Ways to Know What Your Patients Think of Your Practice

Business Development

by Christine Watts Follow @IOUFinancialOctober 26, 2016 We all have been told that it doesn’t matter what others think of us, and it should only matter what we think and know about ourselves. While this is good advice, when people are your bread and butter, knowing what they think of your business is important. In … Continue reading 6 Ways to Know What Your Patients Think of Your Practice →

Starting Your Own PR Practice

Public Relations

by Kyle Elyse Niederpruem July 31, 2016 Follow @kylecommJuly 31, 2016 What to know Quite a few people have contacted me over the years asking – how did you start your own PR practice? After departing a big agency culture that wasn’t for me, I decided to try it on my own. That was 11 … Continue reading Starting Your Own PR Practice →

Conversion Rate Optimization Best Practice: Ignore Best Practices

Conversion Rate Optimization

by Chris Goward June 21, 2016June 21, 2016 Why do marketers insist on looking for “best practices” and “conversion rate optimization tips” that simply don’t work? A few years ago, I wrote a blog post called “31 Conversion Optimization Tips – How to Increase Conversion Rates”. Early in the post, I explained that these so-called … Continue reading Conversion Rate Optimization Best Practice: Ignore Best Practices →

What “Test and Learn” Looks Like in Practice

Education

by Tim Peter April 5, 2016April 5, 2016 One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture. And what digital marketing experts mean when talking about a “test and learn” culture is one where you put an emphasis on testing your assumptions about your … Continue reading What “Test and Learn” Looks Like in Practice →

Should You Practice Quick Product Launches?

Product Management

by Melanie Benitez March 12, 2016March 12, 2016 Did you know that a guy was able to launch a successful startup in seven days? No, seriously he did. His name is Dan Norris and he is the founder of WP Curve. A startup dedicated to providing global WordPress assistance on demand. Today, it earns millions … Continue reading Should You Practice Quick Product Launches? →

How to Make Blogging a Regular, Natural Practice

Blogging

by Lacy Boggs January 31, 2016 Follow @blogspiration42January 31, 2016 A question I get asked a lot is how to make blogging a regular part of your business routine or to do list. Honestly, the first few times I got asked this question, it flummoxed me. Uh, you just… do it? Writing is natural for … Continue reading How to Make Blogging a Regular, Natural Practice →