Tag Archives: Practitioners

The MRI principle: Why it’s beneficial for martech practitioners

Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here’s why. Steve Petersen on November 2, 2022 Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer … Continue reading The MRI principle: Why it’s beneficial for martech practitioners

Martech practitioners must leverage interdepartmental interactions

We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to excel. Steve Petersen on July 6, 2020 Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact with multiple departments other than marketing and IT during their … Continue reading Martech practitioners must leverage interdepartmental interactions

Marketing: 21 PR Tools SEO Practitioners Need to Use in 2016

by Siobhan McGinty November 19, 2015November 19, 2015 Once upon a time, SEO and PR existed as separate entities. Today, however, they exist in somewhat of a symbiotic relationship. Essentially, it’s rare that you’ll find one without the other. There is a trend towards SEO agencies hiring PR practitioners and vice versa. Why has this … Continue reading Marketing: 21 PR Tools SEO Practitioners Need to Use in 2016