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Tag Archives: predictable

Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Marketing ROI

Marketing operates in a complex, volatile environment and your thinking needs to reflect that. Constantine von Hoffman on September 29, 2022 Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations.  “Marketing gets its unpredictability from the tangled connectivity and interactions … Continue reading Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote →

Can Revenue Be Predictable?

Revenue Generation

Dave Brock — September 23, 2017 Follow @davidabrock — September 23, 2017 aroblesgalit / Pixabay I saw an interesting question on LinkedIn, “In SaaS businesses, can revenue still be predictable?” My reaction to this question, not just limited to SaaS, is “Absolutely—-sort of………” Building predictable revenue streams is nothing new to sales. The creation of … Continue reading Can Revenue Be Predictable? →

Build Predictable Revenue

Revenue Generation

Ken ThoresonOctober 13, 2015 Build Predictable Revenue In Your Organization Make 2015 Your Best Year Ever! In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. CEOs have strengthened their balance sheets with better asset management, reduced their inventory and cost levels with just-in-time … Continue reading Build Predictable Revenue →

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