By Nicole Gull McElroy Daniel Zimmer’s job at legacy tech company SAP is to improve the experience of the developers and engineers working there. When the pandemic hit, Zimmer was in the middle of reimagining SAP’s Bay Area footprint, which included leases in San Francisco, San Ramon, and Palo Alto. The 50-year-old tech company … Continue reading The office-as-playground is dead. You might prefer what comes next
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
An Appetite For Apps: Many Shoppers Prefer Them Over Websites by Ray Schultz , Columnist, May 19, 2022 Here’s a suggestion for email teams trying to drive ecommerce sales via mobile: Offer an app. Almost one out of three U.S. consumers — 31% — prefer mobile shopping apps to mobile websites and other channels, according … Continue reading An Appetite For Apps: Many Shoppers Prefer Them Over Websites
DeJuan Wright November 26, 2021 We’ve all heard the saying to “never judge a book by its cover.” And while that saying certainly is helpful in helping us to not take appearances for granted, and not undervaluing things and people based on what they look like on the outside – we still make decisions on … Continue reading Recent Data Shows That Consumers Prefer Products With These Types of Packages
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else’s halo are just some of the ways marketers can influence purchasing decisions. Jacob Baadsgaard on March 22, 2019 at 10:11 am Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing … Continue reading Cognitive biases: How to get people to prefer your business
By Disha Dinesh November 29th, 2017 80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of … Continue reading Small Businesses Prefer Facebook Over Adwords
By Rehan Ijaz November 1st, 2017 Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain … Continue reading Why Real Marketers Prefer Email Marketing
Graham Jones — June 30, 2017 Follow @grahamjones — June 30, 2017 Online shopping is slowing down. The latest figures for May, show that even in the UK where online retail is way ahead of much of the rest of the world, the pace of change is slowing. Several years ago, there were predictions that … Continue reading People Prefer Real World Shopping Because of the Experience
by Sara Guaglione, November 25, 2016 This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered. Wojcik, technically a social psychologist, has turned his skills to the media, which he thinks has a “profound influence … Continue reading Readers Prefer Sharing Positive Content
