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Tag Archives: Preference

How to Build a Modern Email Preference Centre

Email Strategy

Jason Lark — September 25, 2019 Follow @Celerity_UK Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they do and don’t receive, which means that marketers can send more targeted communications. With the right tweaks and customisations, a preference centre can be one of the … Continue reading How to Build a Modern Email Preference Centre →

Reaching global equilibrium: The value of consent and user preference

Content Strategy

While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019  The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference →

Google Shows Preference To Quicker-Loading Mobile Pages

Google Tools

Google Shows Preference To Quicker-Loading Mobile Pages by Laurie Sullivan  @lauriesullivan, (June 30, 2018) The speed at which pages load in browsers has begun to determine those that will serve up higher in mobile searches, according to data released this week. The Searchmetrics study, released prior to Google’s mobile speed update, scheduled for release in … Continue reading Google Shows Preference To Quicker-Loading Mobile Pages →

Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference

Work Difficulties

Marisol Martinez — January 20, 2017 Follow @arisevsinc— January 20, 2017 Technological advances, employee preferences, and the willingness of companies to create greater efficiencies make work-from-home the clear path of the future as the old 9-to-5 “be in the office and at your desk” model fades. The Benefits of Work at Home are Strong for … Continue reading Telecommuting: Companies Struggle to Implement Programs, Despite Workforce Preference →

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