Zach HellerSeptember 27, 2015 We talk about email marketing a lot on this blog. It’s one of the most written-about topics in our history. It’s the subject of my first book. But in searching back through old posts, I can’t find a single mention of the “Preheader”. So I came to the conclusion that this … Continue reading Preheaders: The Most Underrated Email Component
Andrew PaulApril 20, 2015 First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows the subject line when an email is previewed in an email client. Many desktop, web and mobile email clients provide them to give the recipient a little more information, before they open … Continue reading Understanding Preheaders And Their Importance In Your Marketing Emails
