May 13, 2024 How Phoenix is preparing for another disastrously hot summer After a record-hot summer last year in Phoenix, with 54 days reaching 110 degrees or higher and 645 heat-related deaths, city leaders are ramping up efforts even more this year. BY Wyatt Myskow This article originally appeared on Inside Climate News. It is republished … Continue reading How Phoenix is preparing for another disastrously hot summer
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet there’s the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro
How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem. Chris Wood on August 16, 2022 As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with … Continue reading How marketers are preparing for the future of in-game ads
By Clint Rainey July 27, 2022 Workers behind an unprecedented union drive at Wells Fargo are now trying to enlist congressional allies in their battle. Though employees have been trying to unionize America’s third-largest bank for years, a renewed push began several months ago. This time it’s been galvanized by support from the Committee for … Continue reading Wells Fargo won’t commit to union neutrality, and bank employees are preparing for an ugly fight
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
Laura Krajewski January 10, 2022 For nearly two years, companies have had to meet the flexible needs of their employees. Remote work is here to stay for many industries, but even more so, the future is a flexible workforce. In order to retain top talent, employers must be ahead of the curve to meet new … Continue reading Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy
Ayush Maskara November 29, 2021 Today’s workplace is very different from that of the 20th century. It is due to the introduction of modern tools and technologies coupled with the adoption of the Hybrid work model. It won’t be long before menial tasks and manually executing tasks will become a thing of the past. Mailchimp, … Continue reading Preparing for the Future of Work – 4 Things You Need to Know
Rachel Smith October 11, 2020 This year businesses across a variety of sectors have taken a huge hit thanks to coronavirus and left some smaller businesses owners struggling to stay afloat. With a second lockdown looming most if not all business owners are setting up online shops to avoid any missed opportunities this Black Friday … Continue reading Preparing Your Business for Black Friday 2020
