Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it’s all about revenue. Mike Pastore on May 24, 2024   B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions.  High-end consumer purchases, like automobiles and … Continue reading B2C marketing automation: The tools, tactics and prerequisites for success →