Tag Archives: Presidential

Of course there was a Diet Mountain Dew ad during the vice presidential debate

Elections

October 02, 2024 Of course there was a Diet Mountain Dew ad during the vice presidential debate Red, blue, and radioactive green. BY Hunter Schwarz Minnesota Governor Tim Walz and Senator JD Vance of Ohio are both Midwesterners running for the same job. They’re also both fans of Diet Mountain Dew—making it the unofficial pop (that’s … Continue reading Of course there was a Diet Mountain Dew ad during the vice presidential debate →

The new Kamala Harris presidential campaign branding came together within hours

Elections

July 22, 2024 The new Kamala Harris presidential campaign branding came together within hours After President Biden dropped out of the 2024 race, the campaign’s design team got to work on a new branding universe for Harris. BY Hunter Schwarz In less than 24 hours, Vice President Kamala Harris went from running mate to presidential candidate, … Continue reading The new Kamala Harris presidential campaign branding came together within hours →

Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X

Elections On Twitter

July 21, 2024 Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X The decision comes after escalating pressure from Biden’s Democratic allies to step aside following the June 27 debate. BY Associated Press WASHINGTON (AP) — President Joe Biden dropped out of the 2024 race for the White House on Sunday, ending his bid for … Continue reading Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X →

Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?

Email Marketing Strategy

Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns? →

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers

Advertisement Mistakes

Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers by Laurie Sullivan  @lauriesullivan, June 24, 2019 A Virginia Tech research team has recently released details from its investigation into the roles that Facebook and Google played in digital advertising around the U.S. presidential election in 2016. The tech companies reportedly stopped the Federal … Continue reading Why Facebook, Google Advertising During 2016 Presidential Election Lacked Paid-For Disclaimers →

US Presidential election data: searcher intent vs. demographic polling

Data Driven Techniques

Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016   During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling →

Trump That: Social Media Lessons From The US Presidential Campaigns

Social Media Lessons

By Melissa Duko  July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns →

How Social Media Can Be A Game Changer In The 2016 Presidential Election

Social Media

by Lia Winograd March 3, 2016March 3, 2016 “We are a nation of Google and Facebook” – President Obama Barack Obama’s 2008 candidacy revolutionized how political campaigns operate in the digital age. Obama was the first presidential candidate to effectively use social media as a core strategy for interacting with voters, not just to raise … Continue reading How Social Media Can Be A Game Changer In The 2016 Presidential Election →

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