Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. Shama Hyder on May 17, 2024 You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which … Continue reading Why startups need more than just press releases
Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy by Wendy Davis @wendyndavis, August 23, 2023 Advocacy groups on Wednesday renewed their call for the Federal Trade Commission to investigate whether YouTube was serving behaviorally targeted ads to children under the age of 13. “Ultimately, only a body with investigative authority, such as the … Continue reading Advocacy Groups Press FTC To Investigate Google Over Children’s Privacy
By Sam Becker March 08, 2023 We’ve heard about how artificial intelligence would change the world for years. But recently, we’re starting to see AI actually implemented into our everyday lives—be it to unlock our smartphones with face recognition or generate new visual or written content using tools like OpenAI’s ChatGPT. While … Continue reading Did AI write that press release? Stagwell’s Taylor is here to punch up your PR pitches
Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce by Wayne Friedman , June 17, 2022 Roku and Walmart are partnering for what they say is a “first-of-its-kind” ecommerce partnership: making TV streaming a place for online shopping. Walmart will be the exclusive retailer where Roku device/platform users can purchase products from Walmart directly. In … Continue reading Roku, Walmart Press ‘Ok,’ Partner For Shoppable TV, Ecommerce
Matt James September 7, 2021 Are you planning on announcing the launch of a new product? You probably are already planning on talking about it on your social media channels. However, there are other marketing channels that you should consider as well. One often overlooked marketing option is creating a press release to talk about … Continue reading 4 Tips to Create a Stellar Press Release to Market Your New Product
Connections Between SEO And Timing Of Press Releases by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2019 There is a powerful connection between news releases and improved search engine optimization (SEO) performance when it comes to journalists picking up the news or how long readers will remain interested in learning more, according to Sean O’Neal, … Continue reading Connections Between SEO And Timing Of Press Releases
Hannah Williams — January 10, 2019 Follow @hannahw95 — January 10, 2019 In today’s hyper-digital world of information overload, journalists and editors simply don’t have time to cover every piece of content they receive. If you’re not able to craft a cunningly effective press release, the likelihood of locking down earned brand exposure is little … Continue reading PR in 2019 : 9 Stats to Be Aware of When Pitching & Writing Press Releases [Infographic]
Ryan Yaeger — October 12, 2018 Follow @YaegerBomb — October 12, 2018 Massive WordPress Update Fails to Impress More than six centuries ago when Johannes Gutenberg invented the printing press, he brought mass media to life, forging the way to the large-scale printing and dissemination of information and knowledge across the world. Almost 16 years … Continue reading WordPress with Gutenberg – It’s No Printing Press
Consumers Press Case Against Turn Over ‘Zombie’ Cookies by Wendy Davis @wendyndavis, June 14, 2018 Two New York residents who are suing Turn argue in new court papers that they should be allowed to proceed with allegations that the ad company violated their privacy by using a controversial tracking technology to recreate deleted cookies. Turn … Continue reading Consumers Press Case Against Turn Over ‘Zombie’ Cookies
Caroline Curran — May 18, 2018 — May 18, 2018 moritz320 / Pixabay Did you just close a funding round? Did you make a key new hire, who’s going to propel your company as you scale? Did you just land a household name as a customer? If any of these are the case, you’ve likely … Continue reading Are Startups Addicted to Press Releases?
