by Nora Leary July 18, 2016 Follow @launchwaymediaJuly 18, 2016 If you’re a startup ready to launch your first product or a brand new product, you’re most likely going to send a press release. And if you don’t have a designated PR person or team, it’s easy to become stressed over crafting and distributing your … Continue reading How Startups can Survive their First Press Release
Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods. Patrick Armitage on June 1, 2016 Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content … Continue reading Why the blog post is killing the press release
by Hugh Taylor December 22, 2015December 22, 2015 Another press release rejected because the distribution service doesn’t approve of your business? That doesn’t seem fair. But, it’s reality. Most press release distribution services categorically refuse to run press releases for nutritional supplements, loans, cosmetics, adult, tobacco, gambling and so forth. They have their reasons, but … Continue reading 5 Ways to Get SEO Juice From a Press Release on a Taboo Topic
by Joel Goldstein December 8, 2015 Follow @joelgoldsteinDecember 8, 2015 Congratulations, you’ve launched a startup! Now what? It’s time to get your name in the press, but on a small startup-sized budget, is this possible? Absolutely! Here are some tips on getting free press for your startup: Use free tools. So, you’ve written a press … Continue reading Get Free Press For Your Startup Now!
Tracey WallaceOctober 30, 2015 Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many confuse it with advertising, although the two couldn’t be more different. First, … Continue reading Practical Tips to Increase Press Coverage and Ecommerce PR Strategy Success
Sandra GiffinJuly 9, 2015 A Press Kit is something that every Startup should have. PR is important for startups. You need to make information about your Startup and its product or service easily accessible. Bloggers and journalists are busy people with deadlines. They are more likely to do a post or article about your Startup … Continue reading How to Do a Press Kit for your Startup
Greg TaylorApril 13, 2015 What is a hashtag? As per Wikipedia: A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Users create and use hashtags by placing the hash character (or number … Continue reading Are Hashtags Overused?: Marketing Press TV
Mickie E KennedyJanuary 14, 2015 We all sit around and try to figure out Google’s algorithm (don’t we?), but there are more productive ways to optimize your SEO on search engines. You’ve no doubt already written several blog posts and fixed up your website to include the appropriate buzzwords to get users’ attention. But what … Continue reading Press Releases Should be Part of Your SEO Strategy
Mickie E KennedyJanuary 9, 2015 Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity To One Media Outlet/Source There are lots of local media outlets that you can use to get more press for … Continue reading 4 Tips To Help Your Business Get More Local Press
By Mickie E Kennedy, Published November 4, 2014 So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out … Continue reading Why Keyword Research Still Has Value For Press Release Writing
